Thursday, 25 September 2014

Post Modernism and the Music Video

  •  What is post modernism? 
  • post modernism is taking the traditional, and changing the elements within it in order to appeal to a wider audience. 
  • making a famous piece of media into a humorous reference
  • for example the simpsons took Dali's melting clocks and altered it to make references to the characters in the show 
 


  •  EXPERIMENTAL - CANNON - POST-MODERN
  • Experimentl; stage of genre that attempts to establish trends
  • Cannon; works within the trends to fix them into our cultural understanding
  • Post-Modern; looks at the trends, laughs at them and adds something new in






 There are three types of Intertextuality;
  1. Homage - Imitation is the highest form of flattery 
  2. Pastiche - using the image of one text to make a comment on another 
  3. Parody - taking the mick!

 

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