Illustration
Illustration is a type of narrative in a music video that illustrates the ideas and narrative in the song's lyrics. The video takes the ideas and meanings of the lyrics literally. An example of illustration would be '99 red balloons by Nena'. For example Illustration is used with the use of multiple shots of red balloons.
Amplification
Amplification is similar to illustration in some respect as it takes a main idea or concept from the lyrics and develops it within the promo. The link remains between the video and the lyrics. An example of Amplification would be 'Two Fingers by Jake Bugg'. In the video there are two significant shots of 2 of the actors holding up two fingers. There are also direct references to lyrics. For example, showing his friends, smoking and showing shots of his parents fighting.
Disjuncture
Disjuncture is when the promo bears no resemblance to the lyric or its meaning. The promo can create a new meaning for the song itself. People may be reminded of the song by the message behind the promo and not the lyrics. A good example of Disjuncture would be 'Changes by Faul & Wad Ad vs. Pnau'. The promo shows young girls and boys playing some sort of game in the style of 'girls vs boys' which bears no resemblance to the lyrics.
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