Music Promotion Narrative's

Narrative in music promo’s

narratives in music promo's may include a number of techniques:
Slow mo

Location

Close – ups

 Product placement

Synaesthesia

‘A condition in which one type of stimulation evokes the sensation of another, as when the hearing of a sound produces the visualisation of a colour’

we automatically look for a beginning, middle and an end in a  narrative, however a narrative in a film cannot run to how we think it will

in songs the narrative is often incomplete and therefore fragmentary

Andrew Goodwin

Illustration= the promo basically illustrates the ideas/ narrative in the song lyrics

Amplification = uses a key idea / image from the lyrics and develops it into a concept within the promo, a link remains between the lyric and the promo

Disjuncture= the promo bears no resemblance to the lyric or its meaning; abstract; often seen as unconventional, ‘arty’ videos create a new meaning for the song

What is a music promo

What is a music promo

 

·        Advertising a CD/song/artist

·        Art/epression

·        Short film

·        Catalogue of reference – one direction, spice girls  

·        New form of theatre, way of connecting to a mass audience

 

What is the purpose ?

 

·        to inform

·        entertain

·        to advise

·        to campaign/ raise awareness of causes

·        to cause controversy

·        MAKE A COLLAGE/mindmap

 

How can you access music videos?

 

·        Youtube

·        Ipod

·        Phone

·        Tv

·        Cinema

·        ADVANTAGES AND DISADVANTGES

 

Music promotions can have a number of conventions used in order to promote and entertain. Mise-en-scene, camera work, editing and narrative are all used in order to stand out from other music videos. A lot of music promotions used camera work in a number of ways, for example. To show emotion of the characters to express the message or the meaning behind the song.  Mise-en-scene can also be used in order to suggest the significance of the setting of the video and can also represent the genre of music of the music promo. Certain music promo’s can also be a ‘short film’ (Michael Jackson’s ‘Thriller’) a lot of the music promo can be performance and narrarive mixed together in order to create a short story. This can be very effective in promoting the music if the narrative is effective.