What is a music promo

What is a music promo

 

·        Advertising a CD/song/artist

·        Art/epression

·        Short film

·        Catalogue of reference – one direction, spice girls  

·        New form of theatre, way of connecting to a mass audience

 

What is the purpose ?

 

·        to inform

·        entertain

·        to advise

·        to campaign/ raise awareness of causes

·        to cause controversy

·        MAKE A COLLAGE/mindmap

 

How can you access music videos?

 

·        Youtube

·        Ipod

·        Phone

·        Tv

·        Cinema

·        ADVANTAGES AND DISADVANTGES

 

Music promotions can have a number of conventions used in order to promote and entertain. Mise-en-scene, camera work, editing and narrative are all used in order to stand out from other music videos. A lot of music promotions used camera work in a number of ways, for example. To show emotion of the characters to express the message or the meaning behind the song.  Mise-en-scene can also be used in order to suggest the significance of the setting of the video and can also represent the genre of music of the music promo. Certain music promo’s can also be a ‘short film’ (Michael Jackson’s ‘Thriller’) a lot of the music promo can be performance and narrarive mixed together in order to create a short story. This can be very effective in promoting the music if the narrative is effective.