Music Promotion Narrative's

Narrative in music promo’s

narratives in music promo's may include a number of techniques:
Slow mo

Location

Close – ups

 Product placement

Synaesthesia

‘A condition in which one type of stimulation evokes the sensation of another, as when the hearing of a sound produces the visualisation of a colour’

we automatically look for a beginning, middle and an end in a  narrative, however a narrative in a film cannot run to how we think it will

in songs the narrative is often incomplete and therefore fragmentary

Andrew Goodwin

Illustration= the promo basically illustrates the ideas/ narrative in the song lyrics

Amplification = uses a key idea / image from the lyrics and develops it into a concept within the promo, a link remains between the lyric and the promo

Disjuncture= the promo bears no resemblance to the lyric or its meaning; abstract; often seen as unconventional, ‘arty’ videos create a new meaning for the song