The Birth of the music promo
Tony Bennett the legendary singer-songwriter claims he was in the first ever music video when he was filmed walking along the serpentine in Hyde park in 1956. The clip was aired on US and UK Tv stations.
In the late 50's a visual jukebox was invented in France for short films to accompany artists songs such as 'Sere Gainsbourg and 'Jacques Brel'. Soon after in1961, the Canadian show 'Singalong Juilee' first used a song by Manny Pittson who pre-recorded the music audio and then filming various visuals with lip synching and then edited the video and audio together
In 1961 'Manny Pittson' went to various locations to take videos and then edit pre recorded audio and these visuals together to make the very first music video to be shown on TV for the canadian show 'Singalong Jubilee'. Then came THE BEATLES in 1964 with this classic:
After the 1960's, The Rolling Stones, Pink Floyd, Elvis Presley, bob Dylan, The Kinks, The Who and many more influential artisits of the time were using narratives in ordee to promote through the using of music videos. Pink Floyd were pioneers in producing promotional videos for their songs such as 'Interstellar Overdrive'. The Kinks also used one of the first 'plot' promo clips for their single 'Dead end street'
In 1981 MTV launched airing 24hours of music videos. Because of this, music television became a central role in music marketing. Artists such as 'Duran Duran' and 'Madonna' owe alot of their success to the skillfull contruction and seductive appeal of their videos.
In 1961 'Manny Pittson' went to various locations to take videos and then edit pre recorded audio and these visuals together to make the very first music video to be shown on TV for the canadian show 'Singalong Jubilee'. Then came THE BEATLES in 1964 with this classic:
After the 1960's, The Rolling Stones, Pink Floyd, Elvis Presley, bob Dylan, The Kinks, The Who and many more influential artisits of the time were using narratives in ordee to promote through the using of music videos. Pink Floyd were pioneers in producing promotional videos for their songs such as 'Interstellar Overdrive'. The Kinks also used one of the first 'plot' promo clips for their single 'Dead end street'
In 1981 MTV launched airing 24hours of music videos. Because of this, music television became a central role in music marketing. Artists such as 'Duran Duran' and 'Madonna' owe alot of their success to the skillfull contruction and seductive appeal of their videos.
Felix - good to see that you've got your blog off the ground and have posts on all the key areas required.
ReplyDeleteYou've got the basics - now try to improve the quality of each post. Here's how:
For the history of the promo you would get higher marks for explaining how specific promos established / developed conventions in more detail.
For the intertextuality and illustration / amplification / disjuncture posts you need to discuss some examples in videos in detail.
Go back and improve your posts - this will make the difference between basic (Grade D) and proficient (C/B)
See previous comments from 11th July - still posts missing on intertextuality, illustration / amplification / disjuncture.
ReplyDeleteYou haven't posted what was required this week - lyric analysis, band biog, song structure - why not?
Your next step is to analyse two or three promos of the same genre as you are producing and analyse how they use conventions - needs to be genre specific. Still look at camerawork, editing and especially mise-en-scene as indicators of genre.